Accessibility Capability Maturity Model

Accessibility Capability Maturity Model Icon, hourglass with WCAG ruler and QWERTY keyboard over a blue circle.Accessibility Maturity Model

Maturity Models have been around since the mid-80’s as a way of measuring an organization’s level of performance in terms of both formal capability and practices, from ad-hoc to policy-driven to a level of innovation and refinement. While Maturity Models were originally used in software development companies, they can be applied to a wide range of practices and industries.

person sorting different mediaTypical structure of maturity models include defined levels of maturity, essential processes, organization and strategy, goals and optimization. Even though many of the maturity models are presented in linear terms, it is not uncommon for an organization to be involved in several different areas concurrently. Accessibility Maturity Models are no exception in this regard.

From “Model” to “Process”

While the term “model” might infer a static state, Accessibility Maturity Models typically refer to an ongoing process for the institution employing the model. Typically, the models describe a process including the following five steps:

    • Initial awareness
    • Managed efforts
    • Defined strategy
    • Regularly Assessed/Adjusted
    • Optimization

Most organizations can define their practices according to one or more of these steps. Ultimately nobody really “matures” completely, as nobody can ever be completely optimized in the face of non-stop technological advances and the constant innovation in the digital information space.

Capability for Maturity

Truly, these models are actually measuring the CAPABILITY of your organization more than the current state of your digital accessibility maturity, as in what you could determine based on an audit of your digital media.

More than a measure of your product, it is an inventory of your tools, materials, policies, practices, quality control, training, research and development, and strategic plan and outlook. Your Accessibility Capability Maturity is a measure of your ability to function and perform as a member of your professional industry and community, as well as in modern society as a whole.

Measuring Your Own Maturity

wooden ruler labeled WCAG 2.1 A-AA-AAAThe World Wide Web Consortium (W3C) provides a robust framework for an Accessibility Maturity Model, which encompasses many excellent considerations. They encourage organizations to make use of it as a starting point for their own models, customizing it to match your structure and needs. You can check it out at: https://www.w3.org/TR/maturity-model/.

 

Accessibility Capability Maturity Models will vary in specifics across organizations, but most will have levels similar to the following:

Initial/Ad Hoc

All organizations begin here, even if they are past this point when they learn about Accessibility Maturity Models. At this level results are sporadic and inconsistent, as are any efforts towards accessibility.

Awareness

At this stage organizations begin to recognize the significance and importance of accessibility. Some sort of effort to raise awareness is made, typically with some introductory training. Guidelines for accessibility might also be introduced.

Compliance

At this level, organizations begin to introduce accessible workflows and focus on satisfying the basic accessibility requirements of different legal and regulatory frameworks. Accessibility audits may be performed, as well as a focused formal effort to address accessibility concerns.

Integration

Accessibility is integrated into the organization’s processes, considered from the beginning of a project’s lifecycle. This is done through formalizing accessibility requirements into the design and development standards, developing the relevant accessibility testing procedures, and providing training to staff.

Optimization

Focusing on continuous improvements in accessibility across the board. Accessibility testing is thorough and robust, combining automated and manual testing with specific usability testing with individuals with disabilities. Accessibility metrics are tracked alongside proactive efforts to discover and address accessibility challenges.

Innovation

At the highest level of maturity, organizations are leading the way with accessibility practices, and go beyond the basic minimum requirements of legal and technical conformance. Organizations at this level seek innovative solutions to accessibility challenges and contribute to accessibility standards and best practices, continuously pushing the boundaries of accessible design and technology.

Benefits of Using an Accessibility Capability Maturity Model

a graph in process of being created on a desk with pens and a ruler

By providing a roadmap for organizations to follow as they evolve from basic reactive approaches to accessibility challenges, the Accessibility Capability Maturity Model helps organizations achieve a more comprehensive, proactive, and effective approach to accessibility.

When an organization progresses through the stages of the Accessibility Capability Maturity Model, they can improve their digital accessibility, increase their customer base, enhance user experiences for people with disabilities, as well as mitigate legal and reputational risks associated with inaccessible content.

Applying the Accessibility Capability Maturity Model to Higher Education

There are many different methods of administration being practiced at the various higher education institutions in the U.S., but the needs of accessibility often lead to similar concerns and challenges.

While most higher educational institutions have unique considerations separate from those of software developers, there are many similarities which make following an Accessibility Maturity Model an effective way to achieve the same goals, and progress through the stages of accessibility improvement.

Following are some of the typical approaches followed by higher educational institutions.

Create Accessibility Policies

Most institutions have established policies requiring all digital content and electronic information systems to meet accessibility standards such as WCAG 2.1 and Section 508.

Providing Training

Faculty and Staff must be given accessibility training in an ongoing basis to ensure currency with new innovations in technology, and with legal standards as more accessibility cases make their way through the courts.

Accessible Procurement

Enforcing requirements for accessibility in the purchase of technology and digital media makes an enormous difference in the ability of an institution to satisfy the legal requirements for accessibility. Effective training on how to evaluate the accessibility of products and media allows institutions to avoid being suckered with a false or misleading VPAT. Establishing penalty structures for accessibility issues discovered in the first year after a purchase can be a great incentive for vendors to provide more accessible products and services.

Collaborate with Disability Services

Engage your local campus Disability Services Office. Most higher education institutions have a wealth of expertise and experience helping students with disabilities every day. Make sure their knowledge and expertise isn’t being ignored or wasted, include them in relevant efforts and activities, include them on procurement committees, accreditation reviews, strategic planning initiatives, etc. Get to know these people, take them out to lunch, listen to what they have to say.

Leverage Accessibility Standards

Most higher education institutions have some sort of legal requirements to follow accessibility standards. Even if they aren’t legally required to follow an accessibility standard, they probably still like to consider themselves as moral and ethical institutions, at the very least. Accessibility standards are not only a roadmap for testing and ensuring accessibility, the implication is that people who follow the standards are good people, and people who do not follow the standards are bad – and probably lazy, immoral, selfish, greedy, puppy-kicking monsters. Let’s be honest here.

Student Involvement

Another invaluable asset all higher education institutions have available to them are students. Students tend to be interested in opportunities to get experience, to make a difference, and to help people. Connecting students with your accessibility efforts is not only a great way to get cheap labor in exchange for valuable life-enriching work, it is a valuable way to increase the likelihood those student workers will carry forth their newly-gained knowledge and concern for accessibility, and spread it around as they live their lives. What a great life-long lesson.

Wooden WCAG Ruler

Take-Aways

Awareness is the first step to maturity. With a little guidance, your natural desire to be excellent can lead you to new heights and empower you to make substantive changes that benefit everyone. Our world grows more wonderful and more worth living in, the more people take on the responsibility of doing good work and looking out for each other. Accessibility Capability Maturity Models are a great way to drive positive change in whatever type of organization you want to lead.

Where is Your Organization on the Accessibility Capability Maturity Model?

Accessibility Capability Maturity Model Icon, hourglass with WCAG ruler and QWERTY keyboard over a blue circle.

 

Sources

https://www.w3.org/TR/maturity-model/

https://www.levelaccess.com/blog/the-digital-accessibility-maturity-model-introduction-to-damm/

https://www.cccaccessibility.org/acmm

https://www.tpgi.com/the-accessibility-maturity-lifecycle/

https://en.wikipedia.org/wiki/Capability_Maturity_Model

 

Considering Institutional Accessibility

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Photo by Jon Tyson on Unsplash

When it comes to the accessibility of online information, the standard is pretty high – and measurable. However, the path to an accessible institution is not always so obvious or easy to travel. This is fertile ground where inspired guidance can do a lot towards making inroads for positive change.

If you look at the entirety of what is required for accessibility in online education, it becomes clear that ensuring accessibility is beyond the scope of a single person. It takes a team to make online learning happen, even if it is just the teacher and parents working together.

For best results, accessibility requires a concerted effort from all the people involved.

I’m not saying that everyone needs to be an accessibility expert, but they should know how to perform their role correctly.

Every individual needs to be aware of how their job impacts accessibility, and how to perform their job in a way that makes that impact a positive one.

It is important to recognize this aspect of accessibility in order to provide the proper support and accountability required to affect awareness and change.

It is not fair, reasonable, and certainly not effective, to lay all of the responsibility for accessibility on the shoulders of teachers.

When everyone understands accessibility as a matter of basic quality control, accessibility simply becomes part of doing a good job.

When managed appropriately, accessibility becomes evidence of an organization that is trained, knowledgeable, well-resourced, and performing at an optimum level.

Essential Accessibility

a woman and child hold hands while walking down a forest path illuminated with beams of sunshine
Photo by James Wheeler on Unsplash

You might have recognized that accessibility happens across a spectrum of detail and capability.

There is a simple and essential accessibility in having the ability to open a digital file and perceive the contents. On the other end of the spectrum is a polished document with detailed formatting and consideration given to the concepts of universal design and equitable experience.

In the midst of an accessibility breakdown, the first priority is to establish reliable communications.

Ensure that the essential learning objectives can be taught accessibly, even if it is just through simple text.

Enhancing engagement becomes a secondary concern when a student can’t even access the information to try and engage with it.

Making your instructional content as accessible as possible for future cohorts of students is still a priority, it is just secondary to ensuring essential access.

Doing it Right the First Time Saves You Pain and Expense

The logistics of accommodating an individual who is not physically located at your institution present numerous challenges.

There are simply too many unforeseeable variables to provide effective accommodations in response to users in real time as they are notifying you they have a need.

We have to ensure effective access for all individuals in advance of courses being offered. This is the only way to avoid students with disabilities getting stuck in a situation where they need to be accommodated in order to proceed and succeed.

As challenging as it might be at times, the time and resources spent making content accessible in advance will always save you money when compared to the cost of responding to a legal complaint over inaccessible content.

Usability vs Technical Accessibility

Even though the two concepts are very closely related, there is a big difference between usability and accessibility in practice.

Usability is the determination of whether or not something is actually functional and useable by an individual with a disability.

Accessibility is a measure of quantifiable criteria, according to a specific standard.

Often the adoption of Accessibility standards will lead to usability, but not always.

Online accessibility needs to be established in concert with a high degree of verified usability in order to ensure effective access for individuals with disabilities.

Content that is not usable is unacceptable, regardless of how well it measures up to any technical standard.

100% Accessible is a Myth

The fact is, 100% Pure and Total Accessible does not truly exist in the wild.

Whatever content you create, given the extreme diversity and sheer mass of humanity occupying the planet, it is inevitable that someone can be found for whom your content will be unusable and inaccessible.

The truth is, we are making things adaptable when we say they are accessible. This is because often the specialized needs of one individual require content to be formatted in a way that makes the content inaccessible according to another individual’s specialized needs.

In designating something as accessible, there is an expected element of flexibility and adaptability that prevents anything being nailed down too rigidly.

Accessibility does not mean you deliver 100% usability so much as you deliver content that is as open to customization/personalization as possible.

Additional adjustments are expected by individual user technologies, and thus the final rendering of the information is not in your purview.

“Technology-Agnostic” content is a term for content that can be rendered accessibly across different hardware and software platforms. Well-formatted, technology-agnostic content is what is necessary for the greatest usability scenario.

Accessibility is Adaptability

In the social model of accessibility, it is not the individual who is “lacking” anything because of a disability. It is the environment that is lacking the appropriate design elements to make it usable by the citizenry.

The transferable idea for online learning is that technology can be managed in a way that provides the necessary customization of the digital landscape for each individual as needed.

It is understood that everyone will show up with their own unique skillset and abilities. We all meet in the middle, leveraging our technology to ensure access where necessary.

We don’t need to anticipate every potential usage scenario. We just need to maintain an environment with as few obstacles to people using it in the manner they need to.

Responsive Accessibility

a desktop computer, a laptop computer, a graphics tablet, and a cell phone all sit on a desk displaying information
Photo by Domenico Loia on Unsplash

We can deliver the most effective instruction when each individual is able to configure their interface and information delivery to meet their needs.

True responsive design happens when the content has the appropriate structure to provide consistent meaning while retaining the ability to flow into whatever specialized technology a student might be using.

For example, MS Word is a powerful editing tool for digital content. Even so, it is not always the best digital container to present information in.

However, the content created in Word can be styled and formatted in a way that enables it to be easily converted into any alternate format you need. It is easy to convert content from MS Word to be presented in many different digital frameworks.

This enables one source document to be created that can be delivered to an entire class of individuals with differing needs and specialized software, and each of the students will get the customized rendering of the content in the format they are able to interact with.

You don’t have to make any of these formats, you just make the one master file in a way that allows the technology to convert the information into the appropriate format for each student.

These capabilities are the result of technological standards such as Section 508 and WCAG (Web Content Accessibility Guidelines). These standards identify the essential considerations for making your content accessible enough to be usable in most conceivable situations.

However, even when you meet all the technical standards, your content is not 100% accessible. The best you can say is that your content is conformant with the Section 508 standards and WCAG.

There is always a chance that tomorrow some individual with a unique set of skills might show up to educate you further in the amazing diversity of humankind.

You Make the Difference

Leadership is the element that brings this vision to reality, and it is critical to realize that leadership is not reserved for management. Sometimes the most effective leadership is that inspiring example you provide by simply doing the best you can.

You have the ability to inform and inspire your colleagues by setting the right example, and by speaking up and sharing what you know.

If you are involved in governance committees at your institution, make sure that accessibility is discussed and addressed. Providing awareness of accessibility is the first step towards affecting change.

When the entire institution is informed and empowered to do their best work, accessibility can happen as a result of people simply doing their job right.

Informed and effective management can ensure employees are properly trained and held accountable. The creation, delivery, and maintenance of accessible infrastructure and processes becomes an accepted aspect of basic operations.

Remember that accessibility is not just the right thing to do according to the law, it is the right thing to do for delivering truly effective education, and the right thing to do for the people in your community.

Think about this – we all benefit when the education system is more accessible to the people who need it.

Thanks for doing your part, and thanks for reading!